LEICESTERSHIRE dealership Whitethor Cars is celebrating after being named the best new car dealer in the UK by an industry magazine.
Whitethor Cars, based on Central Road, Hugglescote, Coalville, was named Newcomer of the Year by a panel of expert judges at Car Dealer magazine.
Mo & Aidan collected the prize at a glittering ceremony at The Brewery, London.
The company beat off the competition from four other nominees for the annual Used Car Awards for being selective about the calibre of its stock and for its team of professional, friendly and knowledgeable staff.
The magazine’s team of experts selected Whitethor after a series of tests including ‘mystery shopping’ to see how the dealership treats customers.
“It’s great to have all of our hard work recognised by independent experts” said Mo. “We’ve worked really hard to set up this business and know that we can only be successful by being choosy about the cars we sell and treating customers with honesty and courtesy.
“We will be proudly displaying the award in our showroom and celebrating with our loyal staff and customers”.
James Baggott, founder of Car Dealer magazine, said: “With a mystery shopping score equalling that of many bigger groups, Whitethor Cars are a worthy winner of the Newcomer of the Year awards.”